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Career Development
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MBA
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Marketing Roles - What Companies Look For in MBA Candidates
Marketing is one of those functions, that if done
successfully, requires a little bit of everything. In other words, it is highly
cross-functional and requires a lot of different skills. In Kathryn Ullrich’s Book, Getting to the Top, Strategies for Career Success, she states that close
to a third of CEOs have a sales/marketing background, which also turns out to
be the biggest bucket for CEO background functions.
Being somewhat new to business, this was something I did not
know before or during my MBA at Duke. I think my biggest misconception back
then, which many other non-MBAs also had, was that marketing equated to advertising – the kind that went on cereal boxes at the supermarket.
Advertising, while a tactic that results from the
development of marketing strategy, is only a very small portion of a marketer’s
role, and probably the one that is the least impactful from a value-add
perspective.
Where marketers add more value is in developing the strategy
of a brand and deciding how to position it in the marketplace. This is the
strategic side – after this marketers rely on leadership and operational skills
to align teams and ultimately execute the plan. As you may imagine, the newer
the brand, and the more brands that compete in a market segment, the bigger the
challenge to marketers. Here's my experience taking the Marketing Strategy course at Duke Fuqua.
Here’s what hiring managers and commercial leaders look for
in MBA candidates recruiting for marketing roles. Before you read on, here's a backgrounder on commercial/marketing roles in the pharma industry.
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Book reviews
Book Review: Getting to the Top, Strategies for Career Success
On this blog, I talk a lot about how my MBA from Duke has helped me successfully transition from science into business. However, since the time I graduated, I found that that I needed to continuously learn how to navigate the next steps in my career – something the MBA did not prepare me for. I think the MBA – albeit rightfully – is focused on career transition, whereas after school one must shift focus onto career progression.
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Career Development
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MBA
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Is an MBA Worth It? 1-Year Post-MBA Reflection
In early 2012, when I was working as a biomedical researcher at the National Institutes of Health, I decided that I wanted to get an MBA and
make the transition into the business side of health care. That was almost 5
years ago. Now as I pass my 1-year mark after getting my MBA from Duke, I
decided that it is a good time to do some reflecting and see what the MBA has
done for me so far.
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Career Development
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MBA
Career Development 101: Love the Industry you're in and Be an Expert
There is without a doubt a stereotype for recent MBA grads – folks who are ambitious, smart, hard-working, but oftentimes lack experience or domain knowledge. Looking around and at myself, I think this is somewhat true, but there are steps to take to quickly be treated as a peer among veterans in the industry of your post-MBA career.
Here’s what you gotta do.
This is the 5th and final post in my series, Career Development 101, tailored specifically for professionals with MBAs, doing their MBA, or thinking of doing an MBA.
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Here’s what you gotta do.
This is the 5th and final post in my series, Career Development 101, tailored specifically for professionals with MBAs, doing their MBA, or thinking of doing an MBA.
Labels:
MBA
Is the Master's in Business Administration Right for Me? (Guest Post)
Whether you’re an entrepreneur, aspiring business leader, or you just think that you may want to learn more about business, the thought of getting your Masters in Business Administration may cross your mind. But while an MBA can be extremely beneficial for achieving career and life goals for many people, for others, it is a waste of time and money. So, how do you know whether or not getting your MBA would be worth the time and expense?
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Career Development
Career Development 101: Communicate Effectively
When I was a kid I was actually pretty extroverted. However, after multiple instances of culture shock growing up I became increasingly introverted. It allowed me to be somewhat successful in science, and made me observant, reflective, and analytical. These are great traits to have in a business setting. However, they would also mean absolutely nothing I if I could not communicate and influence others externally.
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Career Development
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Leadership
Career Development 101: Manage your Leadership Development
Ah yes, the perpetual question: how much of a person's career progression depends on the institution, and how much depends on the individual? It may come as no surprise to my readers, but I am strongly in the latter camp. Leadership development is very personal and I would say begins with the individual.
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Career Development
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Networking
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Career Development 101: Taking Networking to the Next Level, MBA Style
Relationships, relationships, relationships. As someone who
came from a science background – after doing the MBA and working in a Fortune
100 company – I’ve come to realize that networking is key to success in business.
I also know that there are a lot of books, videos, podcasts, etc on networking, but none of them are tailored toward MBAs. I will not repeat the basics of networking, but will assume that folks reading this have graduated from an MBA program or have read some books or articles and know them already. This is more of an add-on, as opposed to an intro into networking.
I also know that there are a lot of books, videos, podcasts, etc on networking, but none of them are tailored toward MBAs. I will not repeat the basics of networking, but will assume that folks reading this have graduated from an MBA program or have read some books or articles and know them already. This is more of an add-on, as opposed to an intro into networking.
Labels:
Career Development
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MBA
Career Development 101: Choosing a Post-MBA Company
My MBA journey at Duke Fuqua came to a close in 2015. During
those 2 years I’ve written a lot of content on my thoughts on the MBA and the
admissions process with a lens from my experience at Duke, and I feel this blog
has pretty robust content on that. Prospective students and current students
alike should find the content useful and the feedback I’ve gotten from readers
reflects this.
Now that I’m done, I want to shift the content of my blog to more
general post-MBA career development and leadership, since this is what I’m
currently going through right now.
Labels:
Career Development
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Health Sector Management
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MBA
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The Difference Between Science and Business
I’ve had the fortune of meeting with a lot of talented first
year MBA students over the past few months. As a recent graduate myself, I
enjoyed learning about peoples’ backgrounds and their career ambitions. Sitting
here on the plane returning from a recruiting event in North Carolina (I wrote
this post in fall 2015), I’ve been reflecting on the exceptional talent that
currently exists at the top MBA programs.
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Announcements
Quick 2016 Update
Hey everyone! Hope that you had a great start to 2016. To kick things off for the year, I thought I'd share this quick update. The end of 2015 was a big transitional time for me as I started full time at Bristol-Myers Squibb and switching gears from being a student. Adjusting my lifestyle and mindset took up a lot more time than I had liked though I'm happy to announce that I'm now ready to get back into blogging.
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